Roofing business owner and crew leader reviewing an active job
Marketing and revenue systems for service businesses

Stop losing leads you already paid for.

Shadow Marketing Media helps service businesses answer faster, follow up longer, book more appointments, earn better reviews, and see which marketing activity becomes real revenue.

AI receptionist and call responseMissed-call text recoveryCRM follow-up automationWebsites built to convertLocal SEO and paid demandReviews and reputationLead and customer reactivationRevenue reporting and strategy

Built for service businesses where one missed opportunity can cost thousands.

RoofingContractorsLaw FirmsDentistsChiropractorsMed SpasClinicsInsuranceHVACPlumbingRestorationNonprofits
The revenue gap

Marketing should not stop when the lead arrives.

A new inquiry is only the beginning. If nobody answers, the first reply takes hours, the estimate gets one follow-up, or the old customer list sits untouched, your business pays for opportunity it never gets a fair chance to close.

We map the customer journey from first search to repeat business, then connect the tools, messages, people, and reporting needed to keep that journey moving.

Business leaders reviewing a lead response and sales plan
More traffic won’t fix a broken revenue system.
How Shadow works

We start with the part that is costing you money.

01

Find the leak

Review calls, forms, response times, follow-up, estimates, reviews, and pipeline ownership.

02

Build the process

Connect the right people, messages, automations, and tools around the way your business sells.

03

Measure the movement

Track response, appointments, open opportunities, closed work, retention, and referrals.

Meet Shadow Marketing Media

“More leads” is expensive advice when the real leak is what happens next.

A better first move

Audit the revenue path before buying another disconnected service.

The Shadow Revenue Leak Audit estimates where opportunity may be at risk from missed calls, weak follow-up, and unattended estimates. It gives you a clearer starting point and gives our team better information before we recommend anything.

Calculate My Revenue Risk
Clear investment

Know the range before the call.

Ongoing engagements start at $5,000 per month. Most growth systems range from $7,500 to $15,000 per month based on lead volume, locations, integrations, and the size of the revenue problem. See exactly how we scope the work and decide whether Shadow is the right fit.

View Pricing & Fit
Joshua Carney at the Shadow Marketing Media strategy desk
Joshua Carney in the Shadow Marketing Media studio
Joshua Carney speaking from the Shadow Marketing Media podcast desk
Founder ledStrategy with ownership
Why partner with Shadow
“You should never have to guess what your marketing is doing, who owns the next move, or where the money is leaking.”

I built Shadow to stay close to the real business problem. We look at the calls, conversations, follow-up, open opportunities, customer experience, and reporting before we recommend more traffic. If we partner, the work has to make sense to your team and connect to a result you can measure.

Joshua Carney

Founder and CEO, Shadow Marketing Media

Meet Joshua and Shadow
Straight answers

Questions business owners ask us

Clear questions deserve clear answers. If your situation is different, the revenue audit gives us the right place to start.

What does Shadow Marketing Media actually do?

We connect digital marketing to the systems that handle a lead after it arrives. That can include website design, SEO, paid media, social content, AI call answering, missed-call recovery, CRM automation, estimate follow-up, review generation, retention campaigns, and reporting.

Do we need more leads before working with you?

Not always. Many service businesses already generate enough attention. Their larger problem is slow response, inconsistent follow-up, poor pipeline visibility, or no plan for old leads and open estimates. We audit the full path before recommending more ad spend.

Which types of businesses are the best fit?

We are strongest with service businesses where one lost lead, missed call, or forgotten estimate has a meaningful dollar value. Roofers, contractors, home-service companies, clinics, med spas, insurance professionals, nonprofits, and expert-led companies are common fits.

Can Shadow work with the tools we already use?

Yes, when those tools can support the process. We review your current website, CRM, phone system, scheduling, review platform, advertising, and reporting before deciding what should stay, connect, improve, or be replaced.

Bring us the bottleneck

Find the leak. Fix the system. Grow with control.

Start the Free Audit
CallFree Revenue Audit