Missed calls
Phone lead volume, missed-call rate, close rate, and average job value.
Free Revenue Leak Audit
Build a defensible range around your revenue gaps.
Enter your operating numbers. The report separates low, expected, and high opportunity scenarios, applies your gross margin, scores six revenue-system categories, and shows every assumption behind the estimate.
About 4 minutesNo sample loss shownTransparent assumptionsPrintable report
Published methodology
You should see how the number is built.
The audit models operational gaps. It does not claim that every missed call, slow response, or untouched estimate would have become a sale.
First response
How quickly a real inquiry receives a useful response.
Lead follow-up
The share of unclosed leads receiving at least three attempts.
Open estimates
Estimates that remain open without a consistent next action.
Appointment no-shows
Scheduled opportunities that do not reach the sales conversation.
Reputation
Google rating, review requests, and review-response activity.
Model safeguards
The report estimates opportunity at risk, not guaranteed lost or recoverable revenue.
Low, expected, and high values use published recovery ranges for each operational gap.
The combined dollar estimate receives a 25% overlap reduction to limit double counting.
Gross-profit exposure applies the margin entered by the business to the revenue range.
Review metrics affect the system score but do not create a dollar claim.
Actual results depend on lead quality, capacity, pricing, service, sales execution, competition, and market conditions.
What the report can do
Show where to investigate first.
The dollar range helps compare the scale of an operating gap with the cost of fixing it. The Revenue System Score shows weak points that may not create a clean dollar estimate, including review capture and response.
The report becomes more useful when its estimates are replaced with real call, CRM, estimate, appointment, sales, and review data. That validation belongs in the strategy conversation, not inside an automated promise.
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Revenue audit questions
Clear questions deserve clear answers. If your situation is different, the revenue audit gives us the right place to start.
Is this a promise of lost or recoverable revenue?
No. It is a directional planning model built from your inputs and published assumptions. Actual outcomes depend on lead quality, market conditions, capacity, pricing, service, sales execution, and customer decisions.
Why does the report show a range?
A precise number would suggest certainty the website does not have. Low, expected, and high scenarios show how the estimate changes when recovery assumptions change.
How does the report avoid counting the same lead twice?
Response, follow-up, estimate, and no-show gaps can overlap. The combined revenue range receives a 25% reduction to limit double counting.
Why are reviews included in the score but not the dollar estimate?
Reviews influence trust and visibility, but a rating alone cannot prove a precise revenue impact. The audit scores review capture and response without creating a dollar claim.
What makes the report more reliable?
Measured call logs, CRM activity, estimate records, appointment outcomes, sales data, and review activity produce a stronger diagnostic than owner estimates alone.